- 1996

The 1990’s decade featured an increased partnership with IHG and a growing portfolio of Marriott branded hotels. In this decade, over 10 hotels were built under the flags of Holiday Inn, Courtyard by Marriott and Residence Inn by Marriott, continuing a legacy of select service hotels and entering a new market demand for better long term stay accommodations. Growth continued in all four regions of the Northeast, Southeast, Southwest and Canada. More full scale major developments and acquisitions were accomplished, including a major step into independent hotel management and operation.

Affiliates purchased the Latham Hotel in downtown Philadelphia Rittenhouse Square. An architectural and historic landmark, The Latham Hotel was constructed as a 14-story apartment house in 1907, on the original site of the home of William Bucknell, a world-renowned Philanthropist and the founder of Bucknell University. The building operated as such until the late 1960s, when a small group of wealthy businessmen converted the apartment house into The Latham Hotel at a time when many investors were converting hotels into condominiums. In 1970, The Latham Hotel was first opened to the public. It quickly earned a reputation as one of the finest hotels in America for business travelers. The European-style boutique hotel offered luxury appointments along with all the most modern conveniences of the day. It is recognized by the National Register of Historic places. The hotel was completely renovated in 2011/2012.