Ocean Properties Hotels Resorts & Affiliates and Margaritaville Announce Rebranding of Key West Resort
Key West – January 9, 2017 – Ocean Properties Hotels Resorts & Affiliates and Margaritaville Holdings, LLC today announced that the Westin Resort and Marina located at 245 Front Street in the iconic U.S. paradise, Key West, will be rebranded as Margaritaville Key West Resort and Marina.
The prestigious waterfront resort will begin operating under the Margaritaville flag later this month. The Margaritaville brand management team will provide support to the existing management team and employees throughout the conversion.
The downtown resort features oversized rooms and suites and is ideally located one block from Duval Street and just steps from Mallory Square, home to the famous Key West Sunset Celebration. The resort currently features more than 6,000 square feet of indoor function space and an oceanfront restaurant and bar.
Inspired by the lifestyle of singer, songwriter and author Jimmy Buffett – whose songs evoke a passion for tropical escape and relaxation – Margaritaville (www.Margaritaville.com) opened its first restaurant in 1987 in Key West. Today, Margaritaville is a global lifestyle brand with seven destination resorts/hotels across the Southeast United States and Caribbean and eight additional locations in active development; four gaming locations; and more than 60 food and beverage locations including signature concepts such as Margaritaville Restaurant, 5 o’Clock Somewhere Bar & Grill and LandShark Bar & Grill, among others. More than 15 million travelers every year change their latitude and attitude with a visit to a Margaritaville residential real estate destination, vacation club/vacation home rental, restaurant and full-service AAA Four-Diamond resort.
Ocean Properties Hotels Resorts & Affiliates (www.oplhotels.com) represent a consortium of companies in North America. With award-winning affiliates of over 100 hotels & resorts and 17,000 guestrooms, the companies operate major brands, as well as independent hotels and resorts.
Details on renovations and a celebratory re-flagging event are expected later this year.